The Hang Loose concept was created to encourage wakeboarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story.

Agency: Saatchi & Saatchi IS, Poland

Creative Director: Michał Pawłowski
Design Director: Rafał Nagiecki
Art Directors: Anna Caban, Bartosz Morawski,
Kamil Bugno, Rafał Nagiecki
Retouching: Aleksander Bieroński, Bartosz Morawski, 
Kamil Bugno
3d Artist: Bartosz Morawski
Senior Copywriter: Marta Frączek
Account Director: Jakub Krawczyk
Account Supervisor: Anna Borysewicz

Client: Nobile Sports, Poland

CEO: Malgorzata Rosiak-Brawanska
Marketing and Communication Officer:  Maciej Jaźwiecki
Brand Manager: Dominika Jagodzinska

Back to Top